BACHELOR OF SCIENCE (MARKETING, WITH I.T.)

Course Description

This program provides comprehensive training in marketing principles, consumer behavior, branding, and digital marketing, alongside practical I.T. skills. It prepares students to develop and implement marketing strategies in a tech-driven marketplace.

Expectations

Throughout the 4-year full-time program, students are expected to cultivate creativity, communication skills, and digital fluency. Active participation in campaigns, data analysis, teamwork, and ethical marketing practices is essential for academic and professional growth.

Market Areas

Graduates can work in advertising, digital marketing, brand management, market research, sales, public relations, and e-commerce across various industries.

Minimum Requirements

KCSE MEAN GRADE C+ OR HIGHER, (C OR HIGHER REQUIRED IN MATHEMATICS) OR A DIPLOMA IN BUSINESS ADMINISTRATION OR RELATED COURSE FROM AN ACCREDITED INSTITUTION. OR IGCSE SIX B’S INCLUDING MATHEMATICS AND ENGLISH AND A LEVEL 2 PRINCIPAL PASSES AND 1 SUBSIDIARY PASS OR HOLDER OF A RELEVANT DIPLOMA FROM AN ACCREDITED INSTITUTION AND MINIMUM AGGREGATE OF C AT KCSE OR O-LEVEL DIVISION III; OR HOLDER OF KACE CERTIFICATE WITH A MINIMUM OF TWO PRINCIPAL PASSES AND A MINIMUM OF A CREDIT PASS IN MATHEMATICS AT KCE OR HOLDER OF KCSE, MEAN GRADE OF C- PLUS A RELEVANT CERTIFICATE AND DIPLOMA FROM AN ACCREDITED INSTITUTION; OR HOLDER OF CPA/CPS PART I, CIMA, CIPS, CHRP OR EQUIVALENT PROFESSIONAL QUALIFICATION WITH A MINIMUM AGGREGATE OF C- AT KCSE OR O-LEVEL DIVISION III; OR HOLDER OF A DEGREE FROM AN ACCREDITED INSTITUTION WITH A MINIMUM OF C- IN KCSE OR EQUIVALENT; OR HOLDER OF QUALIFICATIONS DEEMED TO BE EQUIVALENT TO ANY OF THE ABOVE.

Campus Life Admissions Research Faculties